CONSUMER BEHAVIOR ARAVIND – 09901366442 – 09902787224


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ARAVIND – 09901366442 – 09902787224


CONSUMER BEHAVIOR


A)    Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?

B)    Define and explain the following with respect to consumer behavior. With examples

C)   Relation between Attitude, Belief and Behavior

D)               Please explain:
1)         Five distinct stages in the buying decision process.
2)        Personal  factors affecting behavior
3)        Buying process

D)        Explain :
1)         Actual Vs Reference price.
2)        Semiotics
3)        Functions of attitude


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ARAVIND - 09901366442 – 09902787224




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